Curves

Curves is an international fitness franchise specializing in providing workout and weight-loss solutions for women. The company was founded by Gary and Diane Heavin in Harlingen, Texas, in 1992. Curves is famous for its 30-minute circuit training concept, which combines strength training, cardio, and stretching in a supportive and comfortable environment.

Background

Curves was founded with the mission to empower women through fitness, providing a unique space where women could feel comfortable and supported in their fitness journey. Over the years, Curves has grown significantly, at one point becoming the fastest-growing franchise in the United States, and expanding to numerous locations worldwide.

While Curves does not explicitly emphasize a religious ethos like some other businesses, its core mission of creating a supportive, inclusive environment for women aligns with principles of respect and empowerment that are shared across many belief systems.

Regardless of one’s personal beliefs or fitness level, Curves aims to provide a welcoming space for women to improve their health and fitness.