Forever 21

Forever 21 is an American fast-fashion retailer known for its trendy offerings and economical pricing. The company was founded by Do Won Chang and Jin Sook Chang, South Korean immigrants, in Los Angeles, California, in 1984. Forever 21’s product range includes clothing, accessories, and beauty products for women, men, and young adults.

Christian Background

The founders of Forever 21, the Chang family, are devout Christians, and their faith subtly influences the company’s operations. For example, the phrase “John 3:16,” a reference to a well-known New Testament verse, is printed on the bottom of the retailer’s shopping bags as an expression of the founders’ faith.

Despite facing business challenges, including a bankruptcy filing in 2019, the Chang family has attributed the success and endurance of Forever 21 to their faith. They’ve been quoted saying that their belief in God and commitment to their Christian values have been guiding principles in their business operations.

However, it’s important to note that while the founders’ Christian faith is a component of the company’s identity, it doesn’t overtly influence the shopping experience at Forever 21. The company’s primary focus remains on providing fashionable and affordable clothing to a diverse range of customers, irrespective of their beliefs.